Cookie Policy

This Cookie Policy describes how GM.TBA SRL ("we", "us", "our", or the "Data Controller"), as the operator of the website https://www.erbespezie.com/, uses cookies and similar technologies to collect and store information regarding users' browsing activity.

This document is drafted in compliance with the ePrivacy Directive (2002/58/EC and subsequent amendments), the General Data Protection Regulation (GDPR - Regulation EU 2016/679), and applicable data protection regulations.

What are Cookies and Similar Technologies?

Cookies are small text files that websites visited by the user send to their device (computer, smartphone, tablet), where they are stored to be transmitted back to the same sites on subsequent visits.

Additionally, we use other tracking and local storage technologies (such as Web Beacons, Tracking Pixels, and Local Storage) to gather information about user browsing habits and interactions with our e-commerce platform.

Categories of Cookies Used on This Site

We use various types of cookies and tracking tools to ensure the store functions properly and to deliver a personalized experience.

A. Technical and Strictly Necessary Cookies (No Opt-Out Required)

These cookies are essential to enable navigation within the Shopify store and the use of its core features (such as shopping cart management, checkout processes, account authentication, and security settings). Without these cookies, the website cannot function properly.

Primary Provider: Shopify Inc.
Duration: From session cookies up to 1 year.

B. Analytics and Performance Cookies (Subject to Consent)

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the store.

Google Analytics 4 (Google Ireland Limited): Used to statistically analyze site usage in an aggregated form.
Shopify Analytics / Messaging: Internal tools to monitor sales, traffic, user interactions, and track email communications sent via the internal Shopify Messaging app.

C. Profiling and Marketing / Third-Party Cookies (Subject to Consent)

These tools are set by third-party advertising partners and are used to build a profile of your interests and show you relevant ads on other sites or social media platforms.

Meta Pixel (Meta Platforms Ireland Limited): Tracks conversions from Facebook and Instagram ads to deliver retargeting and targeted advertising.
Google Ads (Google Ireland Limited): Used to track conversions from Google ad campaigns and display personalized ads.
TikTok Pixel (TikTok Technology Limited): Tracks user interactions and conversions originating from the TikTok platform for advertising purposes.

D. Functional and Review Cookies (Subject to Consent)

Judge.me: Used to display verified customer reviews and track user interaction with product pages and ratings.

3. Detailed List of Third-Party Trackers

Managing and Modifying Cookie Consent

Upon your first visit to www.erbespezie.com, a cookie consent banner will appear, allowing you to:

1. Accept all cookies (including profiling and marketing cookies).
2. Reject non-essential cookies (keeping only technical cookies active).
3. Customize your preferences by selecting which categories of cookies to allow.

You can modify or revoke your consent at any time by clicking on the "Cookie Settings" link or icon located in the site footer.

Browser Settings

You can also configure your web browser to block or delete cookies. Below are links to instructions for major browsers:

Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Edge

Data Controller and Contact Information

For any questions or requests regarding the use of cookies and personal data processing, you may contact the Data Controller:

Company Name: GM.TBA SRL
Registered Office: Via Di Le Prata, 38, 50041 - Calenzano (FI), Italy
VAT Number (P.IVA): IT06837050480
Contact Email: info@erbespezie.com